How to Properly Place Electronic Shelf Displays in Stores

Electronic shelf displays (ESDs) have become a game-changer in retail. They make it easy to update prices in real time, cut down on mistakes, and make shopping better for customers. But to get the most out of them, you need to place them smartly—think about where people walk, what products sell best, and how the technology works. Let’s break down the steps, using the HIGHLIGHT HAM213 as an example. It’s a reliable ESD that works well for all kinds of stores, from small shops to big chains.

First, look at how your store is set up. Where do customers go first? Entrances, checkout lines, and the ends of aisles (those “end caps”) are hot spots. Put ESDs there to show sales, new products, or time-sensitive deals. For example, in a grocery store, put them near milk, bread, or other things people buy often. In a tech store, use them for popular gadgets or bundle deals.

Don’t try to install all displays at once. Start with the areas that make the most money, like the ground floor in a multi-level store. This lets your team get used to the system and fix any issues before rolling it out everywhere.

ESDs need a strong wireless connection to work. The HAM213 uses Bluetooth Low Energy, which plays nice with most store systems—like cash registers and inventory software. That means you won’t have to rebuild your whole tech setup, which saves time and money.

Battery life matters too. The HAM213’s battery lasts up to 5 years, so you won’t have to replace it often. For large stores, mix battery-powered displays (for areas that don’t need frequent updates) with plug-in ones (for zones where prices change daily, like a “deal of the day” section).

Sale Areas: Use bold colors (like red for discounts) to grab attention. The HAM213’s 2.13-inch screen is easy to read, even in bright or dim light, so your sale signs will stand out.

High-Priced Items: Add QR codes to ESDs so customers can scan for specs, reviews, or warranty info. This helps them decide without asking staff, which is a win for both shoppers and your team.

Seasonal Sections: Update prices and messages in real time. For example, when holidays are near, show prices for decorations, and adjust them as stock goes down.

Height and Angle: Put displays 5 to 6 feet off the ground (about average eye level) and tilt them a bit toward the aisle (15–30 degrees). This makes them easy to read without people having to strain.

Signal Check: Walk around your store to make sure the Bluetooth signal reaches everywhere. The HAM213 has a strong 50-meter range, but in very big stores, you might need signal boosters in dead zones. Use tools to link each display to the right product (SKU) quickly and accurately.

Keep It Neat: Make sure all displays line up—horizontally and vertically. A messy setup can distract customers, so use tools like laser guides to install them straight.

Use Data to Adjust: Look at where people spend time and what they buy. If a display isn’t working, try moving it or changing the message. Test different price formats (like showing the original price crossed out with the sale price) to see what gets more sales.

Train Your Team: Teach your staff basics like changing batteries or reconnecting to the network. The HAM213 is user-friendly, so even non-techy folks can handle these tasks.

Regular Checks: Every few months, check battery life, screen clarity, and software updates. Catching small issues early prevents big problems later.

Why Choose the HIGHLIGHT HAM213?

This model is a great choice for several reasons:

Long-Lasting: 5-year battery means fewer replacements, which is perfect for large stores.

Versatile: Works in any store type—grocery, clothing, electronics—and you can customize the display to match your brand.

Future-Proof: Uses the latest Bluetooth tech, so it’ll work with new tools like AI-powered inventory systems down the line.