Will switching to digital shelf tags lower my long-term price tag costs?

If you're a retailer wondering if switching to digital shelf tags is worth it, the biggest question is almost always about long-term costs. It's not really “cheap vs. Expensive”—it's more like “pay once vs. keep paying forever.” And when you look at HIGHLIGHT's digital shelf tags, that choice is super easy if you want to save money long-term.

HIGHLIGHT's new 2nd-gen Bluetooth 2.4G digital shelf tags fix the annoying problems with older tags, and they start saving you money right away. They also come in over 30 sizes—from 1.54 inches for small stuff like gum to 13.3 inches for big things like laptops—and up to 10 bright e-ink colors. So no matter what you sell, whether it's 3C gear or clothes, they'll fit.

Let's break down the long-term costs to get the real deal. Traditional paper tags might seem cheap, but they're a total money pit over time. Take a medium-sized grocery store, for example: over five years, they'll drop \(15,000 to \)23,000 just on paper, ink, and printers—and that doesn't even count labor. Think about how much time your team wastes changing sale prices: 6 people spending 2 hours per shift, every single time prices change. And then there are the mistakes—6% of paper tags have wrong prices, which leads to customer complaints, returns, and even lost sales. All those little “hidden costs” add up to a ton of wasted cash.

HIGHLIGHT's digital shelf tags get rid of all that. Updating prices only takes a few clicks on your backend system—no more handwork—and that slashes labor time by 90%. The error rate here is only 0.00001%—so you won't lose money dealing with customer fights over wrong prices. And since these tags work for 5+ years , maintenance costs are basically zero.

The upfront cost might make you hesitate,but most retailers get that money back in just six months. How? From saving on labor and not buying paper or ink anymore. Over five years, total tag-related costs drop by 50% or more compared to sticking with paper. Let's use a real example: a store that does monthly sales can save about $2,000 every time they update prices—all just by ditching manual tag changes. That adds up fast, you know?

Paper tags look cheap at first, but they suck money out of you over time. HIGHLIGHT's digital shelf tags turn that one-time upfront cost into steady, long-term savings. If you're thinking about long-term costs, this isn't just a switch—it's an investment that pays for itself.