Highlight - Specialized in Intelligent Retail Solutions for 20+ Years.
shelf labels of Highlight Manufacturing Corp., Ltd. has become all the rage in the market. The advanced technology and raw materials enhance the performance of the product. It has obtained the certificate of international standard quality management system. With the industrious efforts of our experienced R&D team, the product also has an attractive appearance, enabling it to stand out in the market.
Highlight products have helped us to gain greater revenues in recent years. They are produced with high cost-performance ratio and appealing appearance, leaving a deep impression on customers. From the feedback of customers, our products are able to bring them increasing benefits, which results in the sales growth. Most customers claim that we have been their top choice in the industry.
With years' development of our company in the industry, the shelf labels stands out in the crowd. All products information can be viewed at Highlight. Customized services can meet the different needs of customers. Samples can be delivered free, on time and safe!
On May 21, 2022, we received a call from a customer, they have 53 digital chain stores in China, including those at airports and high-speed rail stations, and they require us to provide a complete one-stop solution.
After a detailed understanding of the customer's store area, distribution location in China, in store network environment, internal structure of the store, number of SKUs in the store, and so on, we provide the following solution.
● According to the different products of each store, 30 HA1020W white electronic shelf labels are equipped and placed on the desktop to display products such as mobile phones. Due to the large display content required by customers, a larger screen is chosen. Small components such as mobile phone accessories are equipped with relatively small electronic shelf labels, so each store has selected 80 HA266W white electronic shelf labels to be used together with display hooks.
● Equip 1-2 Access points according to the internal structure of each store.
● The software is installed in the server of the Beijing headquarters, and pricing can be directly modified by the headquarters. At the same time, the store staff in the branch can also have the authority to make modifications.
● All installation accessories are installed in place.
● The customer needs to connect with the POS system, and we have provided the SDK to the customer. Under the guidance of our technical personnel, the customer's technical personnel successfully connected.
● Due to their strong design ability, the customer designed a product display template themselves.
Throughout the implementation process of the project, everything went smoothly. However, due to the tedious work involved in connecting with the POS system, it took a bit more time, but ultimately the connection was completed. From the beginning of discussing this project to the final implementation, it took more than 2 months. The customer was also very satisfied and promised to use the same electronic shelf labels for new stores in the future, and to integrate them into the headquarters' electronic shelf label management system.
On November 24, 2021, we received an inquiry from a Slovak customer who needed electronic shelf labels to be used in their food store, and gradually replaced paper labels with electronic shelf labels in other stores.
We have provided a detailed understanding of the overall store situation of the customer, such as the required electronic shelf labels (type, size, etc.), store area/decoration situation/SKU quantity/amount of content to be displayed, etc. In addition, we also inquired about the client's server situation, whether it is necessary to interface with other POS and other software (such as layout design, interfaces, etc.), as well as communication interface/gateway solutions, suspension/installation, integration interfaces, and other information. After a detailed understanding, we reached a decision to conduct sample testing first and then proceed with overall installation.
Just when we thought everything was going smoothly, the customer pointed out that the price of ESL products was too high. In fact, this is a common question that customers often ask because compared to traditional paper labels, the price of electronic shelf labels is indeed much higher. Just as negotiations reached a deadlock, the R&D department developed the latest 2.4GHz ESL product. Unlike the old 433mHz and the first generation 2.4GHz ESL products, the new generation 2.4GHz ESL product has many advantages and further reduces costs.
So we took this opportunity to quickly recommend our ESL product to this customer, who also expressed strong interest in our latest generation of 2.4GHz ESL products. We also sent the latest information, pictures, quotations, etc. to the customer's team in a timely manner. However, the customer still felt that our quotation was higher than their market perception price. After further research, we found that the acceptance of ESL product prices in the Slovak market was not as low as the customer said. In order to dispel the customer's concerns, we held a video conference with the customer again, sent our research report to the customer, and explained the cost components of ESL products in great detail to the customer. The use of ESL products will bring him investment returns in the future, and so on.
After four months of uninterrupted negotiations, the customer was ultimately convinced by our professionalism, service, and pricing. Without purchasing samples, they directly purchased a trial order for the first store's ESL project, totaling 4000pcs HA213W, as well as some Access Points and accessories. Currently, the store is running very smoothly, and negotiations with the customer are underway for the installation of all stores.
electronic shelf labels – Game-changing innovation!
Electronic Shelf Labels (ESL) are an absolute game changer for the industry retail. They are interactive highlighting devices on shelves that display prices and other recommendations for items Important products such as description, brand logo, and photos. ESL has allowed us over the years to Advanced integrations enable it to integrate with systems such as POS, ERP, and more.
Integrate Electronic anti-theft system tag , ESL with POS, ERP and other systems have numerous advantages that can revolutionize the industry retail. First, it replaces paper Traditional, error-prone, and time-consuming to remove and apply
ESL is an innovative device that can be customized to suit your business personal. They can display prices, promotions, ads, and even recommendations based on a customer's purchase history. Integration with other systems allows businesses to display product options, track inventory, and even monitor shopper behavior.
ESL can be exploited completely securely even in close proximity to sensitive electronic systems such as bank card machines and card readers barcode. They typically use low-energy radio frequencies, do not interfere with other electronic devices, and never emit any radiation electromagnetic electronic shelf labels Easy to use, no tools required to install special expertise technical.
Integrating ESL with other systems such as POS, ERP, and other applications is straightforward. Some ESL vendors offer computer program development kits (SDKs) that can be customized to a retailer's needs and integrated with existing systems. Integration is done through APIs (Application Programming Interfaces) or other technologies Compatible, ensuring devices can communicate with each other.
ESL is produced by reputable manufacturers known for their quality products and consumer service Excellent. ESL is built to last and the monitor is engineered to withstand its surroundings Harsh conditions such as high humidity, dust and handling continuous
Electronic shelf labels are widely used in various industries, such as retail stores, supermarkets, chain pharmacies, warehouse stores, etc. They are helpful for companies selling a variety of products Extensive or frequent changes to prices or promotions. They can be customized Passenger counter Incorporate seasonal messages, such as holiday greetings or support events Local.
Are you tired of manually changing price tags and labels on your store shelves? Have you heard about electronic shelf labels but aren't quite sure what they are or how they can benefit your business? In this article, we will explore the world of electronic shelf labels and how they can revolutionize the way you manage pricing and product information in your store. From reducing human error to improving efficiency, electronic shelf labels have the potential to transform the retail industry. Let's delve into the world of electronic shelf labels and discover how they can benefit your business.
What Is Electronic Shelf Labels: Revolutionizing the Retail Industry
In the fast-paced world of retail, efficiency and accuracy are key factors in achieving success. One emerging technology that is revolutionizing the industry is electronic shelf labels (ESL). ESLs are electronic displays that are used in place of traditional paper price labels on store shelves. These labels have the capability to be updated remotely, allowing for real-time pricing updates and ensuring accuracy across all products in the store. In this article, we will explore what electronic shelf labels are, how they work, their benefits, and the impact they are having on the retail industry.
How Do Electronic Shelf Labels Work?
Electronic shelf labels are small, lightweight electronic displays that are attached to the front of store shelves. These displays are linked to a central database or management system, allowing for remote control and real-time updates. When a change in pricing or product information is needed, store managers can make the updates through the central system, and the changes will be reflected on the electronic shelf labels immediately.
The actual displays of ESLs are often e-ink or e-paper technology, similar to that of e-readers, which require very little power to operate and have high visibility. These displays are also designed to be easily readable from different angles and in various lighting conditions, making them ideal for use in retail environments.
The Benefits of Electronic Shelf Labels
The introduction of electronic shelf labels offers numerous benefits to retailers. One of the primary advantages is the elimination of manual price labeling and updates. With traditional paper price labels, store employees are required to spend a significant amount of time updating prices, especially during promotions or sales events. ESLs streamline this process, allowing for quick and accurate updates without the need for manual labor.
Another benefit of ESLs is the reduction of pricing errors. With traditional paper labels, human error can lead to discrepancies between the labeled price and the actual price in the system. ESLs ensure that pricing is always accurate, reducing the likelihood of customer dissatisfaction and the need for price adjustments at the register.
Furthermore, ESLs allow for dynamic pricing strategies. Retailers can easily update prices based on factors such as demand, time of day, or even competitor pricing. This level of flexibility gives retailers greater control over their pricing strategies, leading to increased sales and improved margins.
The Impact of Electronic Shelf Labels on the Retail Industry
The introduction of electronic shelf labels has had a significant impact on the retail industry. Retailers that have adopted ESL technology have experienced improved operational efficiency, reduced pricing errors, and increased customer satisfaction. Additionally, ESLs have enabled retailers to implement dynamic pricing strategies, leading to improved sales performance and profitability.
Moreover, the use of ESLs has allowed retailers to embrace omnichannel retailing. With real-time pricing updates, retailers can ensure that in-store prices align with online prices, providing a seamless shopping experience for customers. This level of consistency ultimately leads to greater customer loyalty and satisfaction.
Furthermore, ESLs have opened the door to new opportunities for retailers to engage with customers. With the ability to display product information, promotions, and even personalized messages on electronic shelf labels, retailers can create targeted and interactive shopping experiences for their customers, ultimately driving increased sales and brand loyalty.
In conclusion, electronic shelf labels are a game-changing technology for the retail industry. With their ability to streamline pricing updates, reduce errors, and enable dynamic pricing strategies, ESLs are revolutionizing the way retailers operate. The impact of ESLs on the retail industry is clear, leading to improved efficiency, increased sales, and enhanced customer experiences. As the adoption of ESLs continues to grow, it is evident that this technology is reshaping the future of retail.
In conclusion, electronic shelf labels are a game changer for retailers and consumers alike. With their ability to seamlessly update and display pricing and product information, these labels not only save time for store employees, but also provide a more efficient and accurate shopping experience for customers. The numerous benefits of electronic shelf labels, including reduced pricing errors and improved inventory management, make them a valuable investment for any retail business. As technology continues to advance, it's clear that electronic shelf labels are here to stay and will continue to revolutionize the retail industry.
Welcome to our guide on electronic shelf labels, a revolutionary technology that is transforming the retail industry. In this article, we will explore what electronic shelf labels are, how they work, and the many benefits they offer for both retailers and consumers. Whether you're a business owner looking to streamline your operations or a curious shopper interested in learning more about the future of retail, this is a must-read. Join us as we delve into the world of electronic shelf labels and discover the incredible impact they are having on the way we shop.
What Are Electronic Shelf Labels and How Do They Benefit Retailers?
In the ever-evolving retail industry, technology continues to play a significant role in improving customer experiences, streamlining operations, and increasing efficiency. One such technology that is gaining traction in the retail space is electronic shelf labels (ESLs). In this article, we will delve into what electronic shelf labels are, how they work, and the benefits they offer to retailers.
What are Electronic Shelf Labels?
Electronic shelf labels, also known as ESLs, are digital devices used to display product pricing and information on store shelves. Unlike traditional paper-based labels, ESLs utilize electronic ink or electronic paper technology to display pricing and product details in a clear and legible manner. These digital labels are typically connected to a central system, allowing retailers to update pricing and product information in real-time.
How Do Electronic Shelf Labels Work?
ESLs operate using wireless communication technology, such as Bluetooth or Wi-Fi, to connect to a central server or database. When a retailer updates pricing or product information in their system, the changes are automatically transmitted to the ESLs, ensuring that the displayed information is always accurate and up to date. Additionally, ESLs can be programmed to display promotional messages, product offers, and other relevant information to customers.
The Benefits of Electronic Shelf Labels for Retailers
1. Improved Pricing Accuracy: With traditional paper labels, pricing errors can occur due to manual updates and human error. ESLs eliminate these issues by automatically updating pricing information, reducing the likelihood of errors and ensuring that customers are charged the correct amount for their purchases.
2. Time and Cost Savings: Updating paper-based shelf labels can be a time-consuming and labor-intensive process for retailers. ESLs streamline this process by allowing retailers to update pricing and product information centrally, saving time and labor costs associated with manual labeling.
3. Enhanced Customer Experience: ESLs enable retailers to display dynamic product information and promotional messages, enhancing the overall shopping experience for customers. By providing accurate and up-to-date product details, ESLs help customers make informed purchasing decisions.
4. Real-Time Price Changes: In a competitive retail environment, pricing strategies often change frequently. ESLs enable retailers to implement real-time price changes on a large scale, allowing them to respond quickly to market conditions and adjust pricing as needed.
5. Environmental Sustainability: By replacing traditional paper-based labels with digital ESLs, retailers can reduce their paper consumption and contribute to environmental sustainability. ESLs are reusable and can significantly reduce the environmental impact of printing and disposing of paper labels.
In conclusion, electronic shelf labels offer numerous benefits to retailers, including improved pricing accuracy, time and cost savings, enhanced customer experiences, real-time price changes, and environmental sustainability. As the retail industry continues to embrace technology, ESLs are becoming an integral part of modern retail operations, helping retailers stay competitive and meet the evolving needs of today's consumers.
In conclusion, electronic shelf labels are a modern and efficient way to manage and update pricing and product information in retail stores. With their ability to sync with inventory management systems and display real-time data, they offer a solution to the time-consuming and error-prone process of manual price labeling. Electronic shelf labels not only streamline operations for retailers, but also enhance the shopping experience for customers by ensuring accuracy and consistency in pricing. As technology continues to advance, electronic shelf labels are likely to become even more prevalent in the retail industry, revolutionizing the way stores manage their pricing and promotions. With their many benefits, electronic shelf labels are a promising tool for the future of retail.