What Do Digital Price Tags Look Like?

In the digital era, retail environments are undergoing a profound transformation, and at the core of this shift lies the digital price tag. These devices replace traditional paper labels, offering dynamic pricing, real-time updates, and operational efficiency. Among the market’s most advanced solutions is the HA154 by HIGHLIGHT, a 20-year industry leader trusted by global enterprises. This article explores the physical design, technical capabilities, and operational benefits of digital price tags, with a focus on the HA154 model and its innovative features.

Physical Design and Display Technology

Digital price tags are engineered for durability and seamless integration into retail settings. The HA154, for example, measures 44.5 x 35.9 x 12.1 mm, combining compactness with lightweight construction. Its 1.54-inch electronic ink (EPD) screen delivers a high-resolution 200x200 pixel display (188 DPI), ensuring sharp text and graphics. Unlike LCDs, EPD technology minimizes power consumption, enabling a 5-year battery life with four daily updates.

The HA154 supports dual-color configurations—black-white-red or black-white-yellow—allowing retailers to emphasize promotions, discounts, or product details. The screen’s 180-degree viewing angle guarantees readability from all angles, critical in busy stores. Additionally, an RGB LED indicator provides visual alerts, while NFC functionality simplifies pairing with mobile devices.

Technical Features and Functionality

Digital price tags rely on sophisticated wireless systems for reliable performance. The HA154 uses Bluetooth LE 5.0 and 2.4 GHz frequency for secure, low-latency communication with base stations. A single base station can manage an unlimited number of tags, making it ideal for large-scale deployments.

Security is prioritized through AES 128-bit encryption for data transmission and OAuth2 authentication for cloud integration. HIGHLIGHT’s system also offers fixed IP whitelisting and compatibility with reputable cloud services.

The HA154 integrates with both HIGHLIGHT’s proprietary software and third-party platforms via SDK/API, enabling seamless synchronization with POS, ERP, and WMS systems. This flexibility automates pricing updates, reduces errors, and aligns in-store and online pricing strategies.

Operational Advantages

Digital price tags streamline retail operations by eliminating manual tasks and enhancing accuracy. The HA154 delivers tangible benefits:

• Real-Time Pricing: Centralized updates ensure instant changes to prices and promotions, minimizing compliance risks.
• Cost Efficiency: Reduced reliance on paper labels and labor cuts printing, ink, and employee costs.
• Omnichannel Consistency: Synchronization across channels builds customer trust through unified pricing.
• Data-Driven Insights: Cloud-based analytics provide actionable intelligence on pricing performance and inventory management.

HIGHLIGHT’s HA154: A Premium Solution

The HA154 distinguishes itself through customization options, including branded logos, graphics, and packaging. Certified for CE, RoHS, and FCC compliance, it meets global standards. With a production capacity exceeding 100,000 units per month, HIGHLIGHT supports large-scale projects while offering 24/7 technical support.

As part of HIGHLIGHT’s 60+ ESL models, the HA154 complements options ranging from 1.54 inches to 13.3 inches, supporting up to 10 colors. This versatility suits diverse retail sectors, from supermarkets to luxury boutiques.