Grocery Store Shelf Labels Buying Guide
Highlight Manufacturing Corp., Ltd. strives to be the recognized manufacturer in providing the high quality grocery store shelf labels. We keep trying every new way of improving the capacity of manufacturing. We are continuously reviewing our production process to enhance the quality of the product as much as possible; we are achieving continuous improvement in the effectiveness of the quality management system.
The reputation and competitiveness of Highlight branded products have raised apparently in recent years. 'I choose Highlight and have been consistently happy with the quality and service. Detail and care are shown with each order and we sincerely appreciate the professionalism that is exhibited through the whole order process.' One of our customers said.
We have been keeping our service fresh while offering a range of services at Highlight. We differentiate ourselves from the way our competitors work. We reduce delivery lead time by improving our processes and we take steps to manage our production time. For instance, we use a domestic supplier, set up a reliable supply chain and increase order frequency to reduce our lead time.
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The earliest contact with Irish client Daniel was on December 3, 2020, when they first received an inquiry from our company's website. The client initially expressed interest in our ESL products and expressed interest in finding and deploying ESL solutions. They also expressed interest in running a pilot project aimed at conducting initial testing of ESL products and gradually expanding it to the entire 50 chain supermarkets in Ireland.
At the same time, the customer has also made requirements for us:
All detailed information about the ESL solution is required, such as shelf labels (type, size, etc.), application servers, any available software (such as layout design, interfaces, etc.), communication/gateway solutions, suspension/installation, integration interfaces, etc.
We also attach great importance to the various questions raised by our Irish client Daniel. We not only sent Daniel detailed information on ESL, as well as all the detailed information such as videos/images/integrated files, but also led our engineering team to have a 5-hour video conference with the technical team of our Irish client Daniel. Finally, we successfully answered all their technical software and other questions, and successfully signed the contract.
The entire implementation process was also very smooth, from initial contact to final completion, taking only one and a half months. The customer was very satisfied with the landing of the project and expressed that they would gradually replace all paper labels of other stores with our electronic shelf labels.
At the same time, the customer has also made requirements for us:
All detailed information about the ESL solution is required, such as shelf labels (type, size, etc.), application servers, any available software (such as layout design, interfaces, etc.), communication/gateway solutions, suspension/installation, integration interfaces, etc.
We also attach great importance to the various questions raised by our Irish client Daniel. We not only sent Daniel detailed information on ESL, as well as all the detailed information such as videos/images/integrated files, but also led our engineering team to have a 5-hour video conference with the technical team of our Irish client Daniel. Finally, we successfully answered all their technical software and other questions, and successfully signed the contract.
The entire implementation process was also very smooth, from initial contact to final completion, taking only one and a half months. The customer was very satisfied with the landing of the project and expressed that they would gradually replace all paper labels of other stores with our electronic shelf labels.
On November 24, 2021, we received an inquiry from a Slovak customer who needed electronic shelf labels to be used in their food store, and gradually replaced paper labels with electronic shelf labels in other stores.
We have provided a detailed understanding of the overall store situation of the customer, such as the required electronic shelf labels (type, size, etc.), store area/decoration situation/SKU quantity/amount of content to be displayed, etc. In addition, we also inquired about the client's server situation, whether it is necessary to interface with other POS and other software (such as layout design, interfaces, etc.), as well as communication interface/gateway solutions, suspension/installation, integration interfaces, and other information. After a detailed understanding, we reached a decision to conduct sample testing first and then proceed with overall installation.
Just when we thought everything was going smoothly, the customer pointed out that the price of ESL products was too high. In fact, this is a common question that customers often ask because compared to traditional paper labels, the price of electronic shelf labels is indeed much higher. Just as negotiations reached a deadlock, the R&D department developed the latest 2.4GHz ESL product. Unlike the old 433mHz and the first generation 2.4GHz ESL products, the new generation 2.4GHz ESL product has many advantages and further reduces costs.
So we took this opportunity to quickly recommend our ESL product to this customer, who also expressed strong interest in our latest generation of 2.4GHz ESL products. We also sent the latest information, pictures, quotations, etc. to the customer's team in a timely manner. However, the customer still felt that our quotation was higher than their market perception price. After further research, we found that the acceptance of ESL product prices in the Slovak market was not as low as the customer said. In order to dispel the customer's concerns, we held a video conference with the customer again, sent our research report to the customer, and explained the cost components of ESL products in great detail to the customer. The use of ESL products will bring him investment returns in the future, and so on.
After four months of uninterrupted negotiations, the customer was ultimately convinced by our professionalism, service, and pricing. Without purchasing samples, they directly purchased a trial order for the first store's ESL project, totaling 4000pcs HA213W, as well as some Access Points and accessories. Currently, the store is running very smoothly, and negotiations with the customer are underway for the installation of all stores.
We have provided a detailed understanding of the overall store situation of the customer, such as the required electronic shelf labels (type, size, etc.), store area/decoration situation/SKU quantity/amount of content to be displayed, etc. In addition, we also inquired about the client's server situation, whether it is necessary to interface with other POS and other software (such as layout design, interfaces, etc.), as well as communication interface/gateway solutions, suspension/installation, integration interfaces, and other information. After a detailed understanding, we reached a decision to conduct sample testing first and then proceed with overall installation.
Just when we thought everything was going smoothly, the customer pointed out that the price of ESL products was too high. In fact, this is a common question that customers often ask because compared to traditional paper labels, the price of electronic shelf labels is indeed much higher. Just as negotiations reached a deadlock, the R&D department developed the latest 2.4GHz ESL product. Unlike the old 433mHz and the first generation 2.4GHz ESL products, the new generation 2.4GHz ESL product has many advantages and further reduces costs.
So we took this opportunity to quickly recommend our ESL product to this customer, who also expressed strong interest in our latest generation of 2.4GHz ESL products. We also sent the latest information, pictures, quotations, etc. to the customer's team in a timely manner. However, the customer still felt that our quotation was higher than their market perception price. After further research, we found that the acceptance of ESL product prices in the Slovak market was not as low as the customer said. In order to dispel the customer's concerns, we held a video conference with the customer again, sent our research report to the customer, and explained the cost components of ESL products in great detail to the customer. The use of ESL products will bring him investment returns in the future, and so on.
After four months of uninterrupted negotiations, the customer was ultimately convinced by our professionalism, service, and pricing. Without purchasing samples, they directly purchased a trial order for the first store's ESL project, totaling 4000pcs HA213W, as well as some Access Points and accessories. Currently, the store is running very smoothly, and negotiations with the customer are underway for the installation of all stores.
Advantages of electronic shelf labels
Are you tired of manual pricing? Are there any changes on your shelf? Highlights Electronic shelf labels are the solution This question is innovative. Not only do they save money and time, but they also have many advantages over traditional paper labels.
Safety
One of the main advantages
electronic shelf labels
It's safe. With traditional paper labels, there is always the risk of cutting the paper. However, with electronic shelf labels, there is no risk of injury from sharp edges
Innovation
Electronic shelf labels are an innovation Revolutionized retail. They eliminate the need for employees to manually change prices, saving time and money
use
use
Passenger counter
very simple. They are easy to install and can be programmed to display prices, promotions and more. Electronic shelf labels are easily customizable, allowing retailers to change information quickly and easily.
how to use?
Make the most of your shelves Electronically, just install them on the shelves as you store the products. They can be programmed with devices Handheld device allows retailers to personalize recommendations shown on labels
Serve
Electronic shelf labels provide users with accurate pricing information and help improve customer service. This is especially important in busy environments Retail prices may change frequently
quality
Electronic shelf labels are of higher quality than traditional paper labels. They are durable, meaning retailers don’t need to replace them as often
Electronic anti-theft system tag
It is also the most accurate, which reduces the danger of pricing errors and more errors.
application
Electronic shelf labels are a tool Versatility can be used in a variety of retail environments. They are particularly useful in supermarkets where prices change frequently and product information is updated. Electronic shelf labels are equally effective in other contexts Retail businesses such as convenience stores and specialty stores.
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Send your inquiry
Contact us
we welcome custom designs and ideas and is able to cater to the specific requirements. for more information, please visit the website or contact us directly with questions or inquiries.
Ready to work with us ？
As a supplier with over 20 years of experience in the retail industry, we offer various intelligent solutions and products such as ESL (Electronic Shelf Label), EAS (Electronic Article Surveillance), and people counting (passenger counter) products.
Contact with us
Contact person: Mark
Email: retail@highlightesl.com
Skype: highlight86
Tel:+ 86-21-2235 3906
Fax:+86-21-5235 3906
Add: Room 818-820, Building B, St. NOAH, No. 1759 Jinshajiang Road, Putuo District, Shanghai, China
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