Highlight - Specialized in Intelligent Retail Solutions for 20+ Years.
shelf labeling solutions has tapped into the global market for years as Highlight Manufacturing Corp., Ltd. expands its business scope. The product brings the customers the most functional, promising, and novel advantages with its durability and stability. Its quality becomes more satisfactory as we conduct technological revolution and trials. Besides, its design proves to be never out-of-date.
Customer satisfaction is of central importance to Highlight. We strive to deliver this through operational excellence and continual improvement. We measure customer satisfaction in several ways such as post-service email survey and use these metrics to help ensure experiences that surprise and delight our customers. By frequently measuring customer satisfaction, we reduce the number of unsatisfied customers and prevent customer churn.
At Highlight, we offer our customers who are inclined to do business with us samples for testing and consideration, which will definitely remove their doubts about the quality and performance of shelf labeling solutions.
On May 21, 2022, we received a call from a customer, they have 53 digital chain stores in China, including those at airports and high-speed rail stations, and they require us to provide a complete one-stop solution.
After a detailed understanding of the customer's store area, distribution location in China, in store network environment, internal structure of the store, number of SKUs in the store, and so on, we provide the following solution.
● According to the different products of each store, 30 HA1020W white electronic shelf labels are equipped and placed on the desktop to display products such as mobile phones. Due to the large display content required by customers, a larger screen is chosen. Small components such as mobile phone accessories are equipped with relatively small electronic shelf labels, so each store has selected 80 HA266W white electronic shelf labels to be used together with display hooks.
● Equip 1-2 Access points according to the internal structure of each store.
● The software is installed in the server of the Beijing headquarters, and pricing can be directly modified by the headquarters. At the same time, the store staff in the branch can also have the authority to make modifications.
● All installation accessories are installed in place.
● The customer needs to connect with the POS system, and we have provided the SDK to the customer. Under the guidance of our technical personnel, the customer's technical personnel successfully connected.
● Due to their strong design ability, the customer designed a product display template themselves.
Throughout the implementation process of the project, everything went smoothly. However, due to the tedious work involved in connecting with the POS system, it took a bit more time, but ultimately the connection was completed. From the beginning of discussing this project to the final implementation, it took more than 2 months. The customer was also very satisfied and promised to use the same electronic shelf labels for new stores in the future, and to integrate them into the headquarters' electronic shelf label management system.
On November 24, 2021, we received an inquiry from a Slovak customer who needed electronic shelf labels to be used in their food store, and gradually replaced paper labels with electronic shelf labels in other stores.
We have provided a detailed understanding of the overall store situation of the customer, such as the required electronic shelf labels (type, size, etc.), store area/decoration situation/SKU quantity/amount of content to be displayed, etc. In addition, we also inquired about the client's server situation, whether it is necessary to interface with other POS and other software (such as layout design, interfaces, etc.), as well as communication interface/gateway solutions, suspension/installation, integration interfaces, and other information. After a detailed understanding, we reached a decision to conduct sample testing first and then proceed with overall installation.
Just when we thought everything was going smoothly, the customer pointed out that the price of ESL products was too high. In fact, this is a common question that customers often ask because compared to traditional paper labels, the price of electronic shelf labels is indeed much higher. Just as negotiations reached a deadlock, the R&D department developed the latest 2.4GHz ESL product. Unlike the old 433mHz and the first generation 2.4GHz ESL products, the new generation 2.4GHz ESL product has many advantages and further reduces costs.
So we took this opportunity to quickly recommend our ESL product to this customer, who also expressed strong interest in our latest generation of 2.4GHz ESL products. We also sent the latest information, pictures, quotations, etc. to the customer's team in a timely manner. However, the customer still felt that our quotation was higher than their market perception price. After further research, we found that the acceptance of ESL product prices in the Slovak market was not as low as the customer said. In order to dispel the customer's concerns, we held a video conference with the customer again, sent our research report to the customer, and explained the cost components of ESL products in great detail to the customer. The use of ESL products will bring him investment returns in the future, and so on.
After four months of uninterrupted negotiations, the customer was ultimately convinced by our professionalism, service, and pricing. Without purchasing samples, they directly purchased a trial order for the first store's ESL project, totaling 4000pcs HA213W, as well as some Access Points and accessories. Currently, the store is running very smoothly, and negotiations with the customer are underway for the installation of all stores.
Since the advent of electronic shelf labels, they have been able to perform in many fields due to their good functionality. Therefore, you can see it in many places.
Electronic shelf labels have their own information sending and receiving functions, which can perfectly display product information. It can update product information, promotion information and other related information in real time, thereby reducing manual workload. Moreover, it greatly improves work efficiency and ensures the accuracy and consistency of product information.
The application fields of electronic shelf labels are very wide, including the retail industry, clothing industry, warehouse management industry, medical industry, logistics industry, etc. Electronic price tags are customized and optimized according to industry characteristics and specific needs to ensure that they can play their greatest role in various fields.
In the retail industry, it is very common to frequently update product prices and promotional information. Traditional paper price tags not only require price tag template adjustment through software, but also need to be printed with a printer, and need to be replaced manually. There are many types of products, resulting in The manual workload is heavy. The emergence of electronic price tags perfectly solves this kind of problem. The rapid response of electronic price tags can fully meet the frequent changes in product information, greatly improving efficiency and sales results.
Electronic price tags can be used in warehouse management by displaying the name, quantity and other information of the goods, helping to improve the operational efficiency and picking speed of the warehouse. In these specific scenarios, electronic price tags can strictly respond to environmental requirements and ensure the transmission and update of product information.
The application of electronic shelf labels can be further extended to other fields such as smart medical systems and smart factory warehouses. With the continuous advancement of technology and the continued expansion of the market, the application fields of electronic shelf labels will continue to expand.
The electronic price tag has complete functions, obvious advantages and high flexibility. Its information update speed and accuracy can improve operational efficiency and enhance customers' shopping experience. These advantages make electronic shelf labels an indispensable and important tool in many fields.
Are you looking for ways to boost efficiency and streamline operations in your retail business? Embracing paperless solutions could be the key to unlocking success. In this article, we will explore the numerous benefits of going paperless in the retail industry and how it can improve productivity, reduce costs, and enhance customer experience. Keep reading to discover how implementing digital solutions can take your retail business to the next level.
Embracing paperless solutions for retail success is essential in today's fast-paced business environment. From inventory management to customer service, going digital can unlock efficiency in various aspects of retail operations. Highlight, a leading provider of technology solutions for retailers, understands the importance of embracing paperless solutions to streamline processes and drive success in the retail industry.
1. The Benefits of Going Paperless in Retail
There are several benefits to going paperless in the retail industry. By implementing digital solutions, retailers can reduce the time and resources spent on manual paperwork, thus increasing efficiency and productivity. Additionally, paperless solutions can lead to cost savings by eliminating the need for paper, ink, and storage space for physical documents. With digital records, retailers can also access information quickly and easily, leading to faster decision-making and improved customer service.
Highlight offers a comprehensive suite of paperless solutions designed to address the specific needs of retailers. Our digital inventory management system allows retailers to keep track of stock levels, sales trends, and customer preferences in real-time, enabling them to make informed decisions about their inventory and product offerings. Our paperless ordering system streamlines the procurement process, allowing retailers to place and track orders electronically, reducing the need for manual paperwork and increasing efficiency.
2. Enhancing Customer Experience with Paperless Solutions
In today's digital age, customers expect a seamless and convenient shopping experience. Paperless solutions can enhance the customer experience by providing access to digital receipts, online order tracking, and personalized marketing communications. Highlight's digital receipt system allows retailers to offer customers a paperless receipt option, reducing paper waste and providing a convenient way for customers to track their purchases. Our integrated customer relationship management (CRM) system enables retailers to capture customer data and preferences, allowing for targeted marketing campaigns and personalized promotions.
3. Streamlining Operations for Retail Success
Efficient operations are crucial for the success of any retail business. Highlight's paperless solutions are designed to streamline day-to-day operations, from employee scheduling and time tracking to payroll and reporting. Our digital scheduling system allows retailers to manage employee schedules, track attendance, and communicate with staff in real-time, leading to improved efficiency and employee satisfaction. Our paperless payroll system simplifies the payroll process, eliminating the need for manual calculations and paperwork, saving time and reducing errors.
4. Ensuring Security and Compliance in a Paperless Environment
Security and compliance are top priorities for retail businesses, especially when it comes to managing sensitive customer and financial data. Highlight's paperless solutions are designed with security and compliance in mind, offering robust encryption, access controls, and audit trails to ensure the protection of sensitive information. Our digital document management system provides a secure platform for storing and accessing important documents, such as contracts, agreements, and financial records, while maintaining compliance with industry regulations and standards.
5. Embracing Innovation for Future Growth
As the retail industry continues to evolve, embracing innovation and technology is essential for future growth and success. Highlight's paperless solutions are continuously evolving to meet the changing needs of retailers, from mobile POS systems and online ordering platforms to advanced analytics and reporting tools. By embracing paperless solutions, retailers can position themselves for future success, while contributing to a more sustainable and environmentally friendly business environment.
In conclusion, embracing paperless solutions is essential for retail success in today's digital age. Highlight's comprehensive suite of paperless solutions offers retailers the tools they need to streamline operations, enhance the customer experience, and drive efficiency and productivity. By going digital, retailers can position themselves for future growth and success while contributing to a more sustainable business environment.
In conclusion, embracing paperless solutions in the retail industry is essential for driving efficiency and achieving success. By digitizing processes and embracing technology, retailers can streamline operations, reduce costs, and create a more seamless and convenient experience for both employees and customers. The shift towards paperless solutions not only aligns with sustainable and environmentally friendly practices, but also sets the stage for future growth and innovation within the retail sector. It is clear that the benefits of going paperless far outweigh any initial challenges, and it is time for retailers to fully harness the power of digital tools to unlock their full potential. Embracing paperless solutions is not just a trend, but a necessary step towards a more efficient and successful future for retail businesses.
Are you searching for the top manufacturers of electronic shelf labels? Look no further! In this article, we will explore the leading companies in the industry, their innovative products, and their impact on the retail world. Whether you're a business owner looking to streamline your operations or a consumer interested in the latest technology, this article has something for you. Join us as we delve into the world of electronic shelf labels and discover the top manufacturers shaping the future of retail.
Top Manufacturers of Electronic Shelf Labels: Innovating the Retail Industry
In today's fast-paced and technology-driven world, the retail industry is constantly evolving to meet the demands of not only consumers but also the ever-changing market trends. One of the latest innovations in the retail sector is the development of electronic shelf labels (ESL), which have revolutionized the way retailers manage and display product information. As the demand for ESL continues to rise, the need for top manufacturers in the industry becomes increasingly important. This article explores the top manufacturers of electronic shelf labels leading the way in this innovative sector.
Highlight: A Leader in ESL Technology
Highlight, a prominent manufacturer of electronic shelf labels, has been at the forefront of ESL technology for many years. With a strong focus on innovation and quality, Highlight has established itself as a leading player in the ESL market. The company's commitment to delivering cutting-edge solutions has earned it a stellar reputation among retailers worldwide.
Innovative Product Range
Highlight offers a diverse range of ESL products, catering to the varying needs of different retail environments. From basic electronic labels for price display to advanced digital tags capable of showcasing dynamic content, Highlight's product portfolio is designed to meet the demands of modern retailers. The company's commitment to innovation is evident in its continual development of new and improved ESL solutions, ensuring that retailers have access to the latest technology to enhance their operations.
Reliability and Performance
One key factor that sets Highlight apart from its competitors is the reliability and performance of its ESL products. With a focus on quality manufacturing and rigorous testing procedures, Highlight ensures that its electronic shelf labels are built to last. Retailers can rely on Highlight's ESL solutions to deliver consistent performance, even in the most demanding retail environments. This level of reliability has contributed to Highlight's strong reputation in the industry.
Global Presence and Customer Support
With a global presence, Highlight has a strong network of distributors and partners, enabling it to serve retailers in various regions across the globe. The company's commitment to providing exceptional customer support ensures that retailers receive the assistance they need to maximize the benefits of Highlight's ESL solutions. Whether it's technical support, training, or ongoing maintenance, Highlight is dedicated to helping its customers succeed.
Sustainable Practices and Environmental Responsibility
In addition to its technological advancements, Highlight places a strong emphasis on sustainability and environmental responsibility. The company's ESL products are designed with energy efficiency in mind, helping retailers reduce their carbon footprint. Highlight's commitment to sustainability aligns with the growing focus on environmental responsibility in the retail sector, making it an attractive choice for retailers looking to align their operations with green practices.
In conclusion, Highlight stands out as a top manufacturer of electronic shelf labels, delivering innovative solutions that empower retailers to enhance their operations. With a strong focus on technology, reliability, global support, and sustainability, Highlight continues to lead the way in ESL technology, setting the standard for excellence in the industry. As the demand for ESL technology continues to grow, Highlight remains a trusted partner for retailers seeking cutting-edge solutions to drive their success in the ever-evolving retail landscape.
In conclusion, the top manufacturers of electronic shelf labels have revolutionized the retail industry with their innovative and efficient products. By creating digital pricing solutions that improve accuracy and streamline operations, these manufacturers have helped retailers stay competitive in an ever-changing market. With their commitment to quality and technology, they continue to pave the way for the future of retail. As more and more retailers adopt electronic shelf labels, it is clear that these manufacturers will play a crucial role in shaping the industry for years to come. With their dedication to excellence, it is safe to say that the future of electronic shelf labels is in good hands.