The earliest contact with Irish client Daniel was on December 3, 2020, when they first received an inquiry from our company's website.   The client initially expressed interest in our ESL products and expressed interest in finding and deploying ESL solutions.   They also expressed interest in running a pilot project aimed at conducting initial testing of ESL products and gradually expanding it to the entire 50 chain supermarkets in Ireland.

At the same time, the customer has also made requirements for us:

All detailed information about the ESL solution is required, such as shelf labels (type, size, etc.), application servers, any available software (such as layout design, interfaces, etc.), communication/gateway solutions, suspension/installation, integration interfaces, etc.

We also attach great importance to the various questions raised by our Irish client Daniel.   We not only sent Daniel detailed information on ESL, as well as all the detailed information such as videos/images/integrated files, but also led our engineering team to have a 5-hour video conference with the technical team of our Irish client Daniel.   Finally, we successfully answered all their technical software and other questions, and successfully signed the contract.

The entire implementation process was also very smooth, from initial contact to final completion, taking only one and a half months.  The customer was very satisfied with the landing of the project and expressed that they would gradually replace all paper labels of other stores with our electronic shelf labels.

On May 21, 2022, we received a call from a customer, they have 53 digital chain stores in China, including those at airports and high-speed rail stations, and they require us to provide a complete one-stop solution.

After a detailed understanding of the customer's store area, distribution location in China, in store network environment, internal structure of the store, number of SKUs in the store, and so on, we provide the following solution.

●  According to the different products of each store, 30 HA1020W white electronic shelf labels are equipped and placed on the desktop to display products such as mobile phones.  Due to the large display content required by customers, a larger screen is chosen.  Small components such as mobile phone accessories are equipped with relatively small electronic shelf labels, so each store has selected 80 HA266W white electronic shelf labels to be used together with display hooks.

●  Equip 1-2 Access points according to the internal structure of each store.

●  The software is installed in the server of the Beijing headquarters, and pricing can be directly modified by the headquarters.  At the same time, the store staff in the branch can also have the authority to make modifications.

●  All installation accessories are installed in place.

●  The customer needs to connect with the POS system, and we have provided the SDK to the customer.  Under the guidance of our technical personnel, the customer's technical personnel successfully connected.

●  Due to their strong design ability, the customer designed a product display template themselves.

Throughout the implementation process of the project, everything went smoothly.  However, due to the tedious work involved in connecting with the POS system, it took a bit more time, but ultimately the connection was completed.  From the beginning of discussing this project to the final implementation, it took more than 2 months.  The customer was also very satisfied and promised to use the same electronic shelf labels for new stores in the future, and to integrate them into the headquarters' electronic shelf label management system.

On November 24, 2021, we received an inquiry from a Slovak customer who needed electronic shelf labels to be used in their food store, and gradually replaced paper labels with electronic shelf labels in other stores.

We have provided a detailed understanding of the overall store situation of the customer, such as the required electronic shelf labels (type, size, etc.), store area/decoration situation/SKU quantity/amount of content to be displayed, etc. In addition, we also inquired about the client's server situation, whether it is necessary to interface with other POS and other software (such as layout design, interfaces, etc.), as well as communication interface/gateway solutions, suspension/installation, integration interfaces, and other information. After a detailed understanding, we reached a decision to conduct sample testing first and then proceed with overall installation.

Just when we thought everything was going smoothly, the customer pointed out that the price of ESL products was too high. In fact, this is a common question that customers often ask because compared to traditional paper labels, the price of electronic shelf labels is indeed much higher. Just as negotiations reached a deadlock, the R&D department developed the latest 2.4GHz ESL product. Unlike the old 433mHz and the first generation 2.4GHz ESL products, the new generation 2.4GHz ESL product has many advantages and further reduces costs.

So we took this opportunity to quickly recommend our ESL product to this customer, who also expressed strong interest in our latest generation of 2.4GHz ESL products.     We also sent the latest information, pictures, quotations, etc. to the customer's team in a timely manner. However, the customer still felt that our quotation was higher than their market perception price. After further research, we found that the acceptance of ESL product prices in the Slovak market was not as low as the customer said. In order to dispel the customer's concerns, we held a video conference with the customer again, sent our research report to the customer, and explained the cost components of ESL products in great detail to the customer. The use of ESL products will bring him investment returns in the future, and so on.

After four months of uninterrupted negotiations, the customer was ultimately convinced by our professionalism, service, and pricing. Without purchasing samples, they directly purchased a trial order for the first store's ESL project, totaling 4000pcs HA213W, as well as some Access Points and accessories. Currently, the store is running very smoothly, and negotiations with the customer are underway for the installation of all stores.

Are you tired of manually changing price tags and labels on your store shelves? Electronic shelf labels (ESL) could be the solution you've been looking for! In this article, we'll explore what electronic shelf labels are and how they can revolutionize your retail business. From improved pricing accuracy to streamlined inventory management, ESLs offer a range of benefits that could save you time and money. Keep reading to discover how electronic shelf labels can transform the way you manage your store.

The Evolution of Retail Technology

In today's digital age, the retail industry is constantly evolving to keep up with the latest technology trends. One of the newest innovations to hit the market is the electronic shelf label (ESL). These digital displays are revolutionizing the way retailers manage pricing and product information, providing a more efficient and accurate method for updating and maintaining product data on store shelves.

How Electronic Shelf Labels Work

Electronic shelf labels are digital displays that are mounted on retail shelves to provide pricing and product information to customers. They are typically connected to a central database or management system that allows retailers to update pricing and product information in real-time. This means that when a price is changed at the point of sale or through an online platform, the ESLs are automatically updated to reflect the new pricing, eliminating the need for manual price changes.

ESLs use electronic ink (e-ink) technology, which is similar to the display technology used in e-readers such as the Kindle. This allows ESLs to have a low power consumption and a high-contrast display that is easily readable in various lighting conditions. The use of e-ink technology also allows ESLs to maintain their display without the need for a constant power source, making them a cost-effective and energy-efficient solution for retailers.

The Benefits of Electronic Shelf Labels

There are several key benefits to using electronic shelf labels in retail environments. One of the primary advantages is the ability to reduce pricing errors and discrepancies. With manual price labeling, human error can result in mispriced products, leading to customer dissatisfaction and loss of revenue. ESLs eliminate this risk by automatically updating prices as they are changed in the retail system, ensuring that pricing remains accurate and consistent across all store locations.

Another benefit of ESLs is the improved efficiency and productivity they provide for retailers. With traditional paper labels, employees must spend time manually updating and replacing labels, which can be a time-consuming and labor-intensive process. ESLs automate this task, allowing employees to focus on more valuable activities such as customer service and sales.

The Future of Retail with ESLs

As technology continues to advance, the potential applications for electronic shelf labels are limitless. In addition to displaying pricing and product information, ESLs can be integrated with other retail technologies such as digital signage and customer engagement tools to create a more immersive and interactive shopping experience for consumers. For example, ESLs can be used to display promotional offers, product recommendations, and personalized messaging based on customer data, creating a more dynamic and engaging in-store environment.

Furthermore, ESLs can also be used to collect valuable data on customer behavior and shopping habits. By tracking which products are receiving the most attention and which promotions are driving the most sales, retailers can gain valuable insights into consumer preferences and behaviors, allowing them to make more informed decisions about pricing, product placement, and marketing strategies.

Implementing ESLs in Your Retail Business

If you're considering implementing electronic shelf labels in your retail business, it's important to carefully consider the potential benefits and challenges associated with this technology. While ESLs offer significant advantages in terms of accuracy, efficiency, and flexibility, they also require an initial investment in the hardware and software necessary to support the system.

In addition to the initial investment, retailers must also consider the training and change management required to successfully implement ESLs in their stores. Employees will need to be educated on how to use the new technology and adapt to new processes for managing pricing and product information. However, with the right implementation strategy and support, ESLs have the potential to transform the retail experience for both customers and employees, providing a more seamless and interactive shopping environment.

Conclusion

In conclusion, electronic shelf labels are a revolutionary technology that is transforming the retail industry. From increasing efficiency and accuracy in pricing and inventory management, to enhancing the overall shopping experience for customers, ESLs are proving to be a game-changer for retailers. As technology continues to advance, we can expect to see even more innovative features and capabilities in electronic shelf labels, further revolutionizing the way we shop and interact with products in stores. With their potential to streamline processes and improve customer satisfaction, it’s clear that electronic shelf labels are here to stay, and their impact on the retail landscape will only continue to grow.

Discover the future of retail with electronic shelf labeling. In today's fast-paced digital age, electronic shelf labeling is revolutionizing the way products are displayed and priced in stores. From reducing human error to creating more efficient pricing strategies, electronic shelf labeling has the potential to transform the retail experience. In this article, we will delve into the world of electronic shelf labeling and explore its benefits for both retailers and consumers. Join us as we uncover the endless possibilities of this innovative technology.

Electronic Shelf Labeling: The Future of Retail

In today’s fast-paced and competitive retail environment, staying ahead of the game is essential. With technology constantly evolving, businesses are always on the lookout for new ways to streamline their operations and improve the customer experience. One such technology that is making waves in the retail industry is electronic shelf labeling (ESL). In this article, we will explore what ESL is, how it works, and the potential benefits it offers to retailers.

What is Electronic Shelf Labeling?

Electronic shelf labeling, also known as digital price tags, is a system that uses digital displays to show product information and pricing on store shelves. These digital labels are connected to a central server through a wireless network, allowing retailers to update pricing and product information in real-time. This means that changes to pricing, promotions, and product details can be made instantly across an entire store or multiple locations, eliminating the need for manual price changes and reducing the risk of human error.

How Does Electronic Shelf Labeling Work?

ESL systems typically consist of three main components: the electronic shelf labels themselves, a communication gateway, and a central management software. The electronic shelf labels are battery-powered digital devices that use e-ink displays to show information such as pricing, product descriptions, and barcodes. The communication gateway acts as a bridge between the central server and the electronic shelf labels, transmitting updated information to the labels wirelessly. The central management software is used by retailers to manage and update the information displayed on the electronic shelf labels, allowing for real-time changes to pricing and promotions.

The Benefits of Electronic Shelf Labeling

There are several key benefits that electronic shelf labeling offers to retailers. One of the most significant advantages is the ability to improve pricing accuracy and consistency. With the ability to update pricing in real-time, retailers can ensure that the prices displayed on the shelves match those at the checkout, reducing the likelihood of pricing discrepancies and customer frustration. Additionally, ESL systems can help retailers easily implement dynamic pricing strategies, adjusting prices based on factors such as demand, time of day, or competitor pricing.

Another benefit of electronic shelf labeling is the potential for labor cost savings. Manual price changes can be time-consuming and labor-intensive, especially for retailers with large product ranges and multiple locations. ESL systems can significantly reduce the time and effort required to update pricing and product information, freeing up staff to focus on other tasks such as customer service and sales.

Furthermore, ESL systems offer improved flexibility and agility for retailers. With the ability to update pricing and promotions in real-time, retailers can quickly respond to market conditions and competitive pressures, making it easier to implement time-sensitive promotions and sales. This can be especially valuable in highly competitive industries where the ability to react quickly to changing market conditions can be a significant competitive advantage.

The Future of Retail with Electronic Shelf Labeling

As technology continues to evolve, it’s clear that electronic shelf labeling is set to play an increasingly important role in the future of retail. With its ability to improve pricing accuracy, reduce labor costs, and increase flexibility, ESL systems offer a compelling value proposition for retailers looking to stay ahead in an increasingly competitive market. As the technology continues to mature, we can expect to see further innovations in ESL systems, potentially including features such as integration with loyalty programs, personalized pricing, and enhanced analytics capabilities. Overall, electronic shelf labeling represents an exciting opportunity for retailers to enhance the customer experience and drive operational efficiency.

Conclusion

In conclusion, electronic shelf labeling offers a modern and efficient way for retailers to manage and update pricing information on their shelves. By utilizing electronic displays, retailers can easily adjust prices, update promotions, and provide accurate pricing information to customers. This technology not only reduces human errors and labor costs, but also improves customer satisfaction and overall shopping experience. As the retail industry continues to evolve, electronic shelf labeling will likely become a standard feature in stores, helping to streamline operations and enhance efficiency. As technology advances, we can expect electronic shelf labeling to continue to innovate and provide even more benefits for retailers and consumers alike.